Tag: communication

We have seen some great archaeological headlines over the past few months. A visible presence in the news certainly keeps people interested in archaeology. While that is undoubtedly good for the profession, it does have caveats. Sloppy, or overoptimistic, reporting can backfire, and I am afraid that, to my mind, several recent news reports have been flawed.

I am not alone in this and the study of exaggerated interpretation has, itself, become the subject of some rather interesting archaeological investigation. Gordon Barclay and Kenny Brophy have recently published a paper (free to download) that tracks the progression of an interpretation from possible to certain through the course of various publications. They are concerned with ideas relating to the centrality of Stonehenge in the Neolithic of the British Isles and they follow them from academic to public arena. They go further to consider the ways in which some have added a layer of contemporary political thinking to the archaeological story. It is an excellent paper and their phrase ’interpretive inflation’ should become part of the archaeological lexicon.

It is a cautionary tale for any archaeologist. How many of us have not seen our ideas picked up and developed into something out of all academic recognition? In the ‘good old’ days journalists were usually happy to work hand in hand over several days with their archaeological informants and this provided the opportunity to control the extent to which one’s ideas became exaggerated, or even twisted, when presented to a difference audience. Today, sadly, time is shorter and that sort of personal attention to detail is often lacking. On many occasions, journalists work from prepared press releases rather than direct personal contact.

Of course, we all wish to be recognised for the contribution of our research. But even where we are not, I do not feel that we can abdicate responsibility when archaeological ideas run out of hand.  We need to be very aware of the possibility for interpretive inflation and try to avoid it. It is a dangerous process and one that does no favours for archaeology as a profession.

It is, indeed, a process that can, if we are not careful, occur within our own research papers.

It is natural to wish to tell a good story. And natural to want to see our ideas proved. Sadly, vindication can only come with further research, whether by ourselves or at the hands of others.  While it is tempting to progress from ‘possibly’ in our results section to ‘certainly’ in the conclusions, it is not honest.

One course of action we can take to control this is to be careful of our wording and not to let our enthusiasm run away with us when writing up our research. Another step is to be more careful when we word press releases and work with the media. To present everything through hyperbole is lazy and needless. The world may have drifted into a place where things have to be the biggest, best, or earliest, but it has not always been so. One of the strengths of archaeology is the way in which it highlights the glorious detail of the everyday. There is value in the ordinary and it is a story that we, as archaeologists, can tell. History, ironically, is often hidebound by the constraints of those whose voices were significant enough to survive. Archaeology may not have the voices, but the record of material culture and alteration to the world that we pick up is broader and more representative.

That is not to say that archaeology provides an unbiased record. Of course, there is still considerable bias. Often, but not always, it is the material culture of the important or significant that will survive down the millennia. Nevertheless, as archaeologists we can start to untangle the web of hierarchy and it is part of our job to emphasise the value of the ordinary and the under-represented. How boring the human record would be if told only through the point of view of one facet of society. We have privileged access to the past diversity of society, and we should be careful to make sure that we represent it.

Barclay and Brophy continue to discuss the apparent use of archaeological interpretation to bolster contemporary politics, in this case the Brexit debate. The mixing of archaeology and politics is hardly new, and, for me, should really be the topic of a separate blog. I’ve written on it elsewhere, in a volume to be published next year. In brief, though it is a difficult field and one that can, if mishandled, provide a toxic legacy, I don’t think we can, or should, avoid it. We cannot censor those aspects of present society wherein archaeology is a part. If it has a role to play, then it plays that role everywhere. But we do need to be careful, and we need to aim for balance. We cannot curtail or stifle other people’s views, but we can make sure that good base-line data is always available and we can work to bring alternative interpretations to the fore.

This leads back to my original point. If we limit the content of archaeology in the media to hyperbole, we limit the widespread understanding of the value of archaeology. We limit information about the past and, ultimately, we limit the role that we, as archaeologists play. It is a dangerous path to take.

I have had first-hand experience of this.  ‘Britain’s Lost Atlantis’ was coined as a headline by David Keys to cover the first archaeological indications of the area we now know as Doggerland, when a small flint scraper was found on the bed of the North Sea in the late 1980s. It was an eye-catching headline. Since then it has been used numerous times; an internet search yields a surprising diversity of newspaper reports that make use of it, the most recent published in June 2019, as well as several television and radio programmes. Of course, the original research is long since superseded by more recent finds and the application of more modern techniques. That is how it should be after all this time. The original headline is, to my mind, long superseded also, it hardly suggests anything new. There is much to tell, but I’d like to see a new headline. And it is not Atlantis!

Rather than build unrealistic expectations, or even dice with the onset of public boredom, how much better to focus on the detail. What is new? What new techniques have been deployed? Where? What can they tell us that previous work was lacking? With just a little bit of imagination, and not much effort, we could build a picture of the excitement of being an archaeologist, the way in which we use data to build an interpretation, and the ongoing contribution of continued investigation. That way we set up the scene not just for our results, but also for improved understanding of the work and significance of archaeology. That can only stand us in good stead when issues of funding, or recruitment, come to the fore.

The perils of interpretive inflation are salutary for any archaeologist. Impact may be king – but there is only a limited number of times that we can be the first to see wondrous things or discover the biggest and the best. Every time I read an account that highlights the unusual nature of a discovery, I feel a little bit like Tinkerbell when she explains that whenever someone doubts the existence of fairies then a fairy dies. How long before our use of hyperbole starts to kill a little bit of some of the ordinary life of the past.

We don’t want that.